Outreach Materials


Seattle Waterfront

EnviroIssues

As part of the EnviroIssues team, I developed and produced outreach materials for Waterfront Seattle, a $728M, multi-year transformation of Seattle’s downtown waterfront.


Working within established brand guidelines, I expanded the visual system across print, digital, environmental graphics, and data-driven materials—helping communicate complex infrastructure updates clearly to the public.


Waterfront Seattle is a large-scale public infrastructure project focused on reconnecting the city to its waterfront through improved public spaces, mobility, and community access.

Community

Outreach Mailer

Designed a mailer to communicate the proposed renaming of Alaskan Way to Dzidzilalich, honoring the shared waters of the Puget Sound Coast Salish People.


The design balances cultural sensitivity, geographic clarity, and public communication—integrating maps, storytelling, and clear informational hierarchy.

Design Approach

Communicating at Public Scale

The challenge was to translate complex infrastructure information into clear, accessible communication for a broad public audience.


Clarity & Accessibility
Simplifying technical information into intuitive visuals and messaging


Consistency Across Touchpoints
Maintaining a cohesive brand presence across signage, print, digital, and environmental graphics


Real-World Usability
Designing materials that function effectively in public spaces—from streetscapes to community outreach

Map & Signage

Wayfinding & Information Design

Designed maps and directional signage to help the public navigate evolving construction zones and understand infrastructure updates.


These materials prioritize clarity, accessibility, and quick comprehension in real-world environments.

Digital Campaign Assets

Wayfinding & Information Design

Developed email and digital banner graphics to promote project updates and maintain ongoing public engagement throughout the development process.

Extending the Brand

Across Public-Facing Communications

I led the design and production of outreach materials—including signage, maps, digital assets, and infographics—ensuring the Waterfront Seattle brand remained clear, consistent, and effective across all communication channels.


I created detailed maps and diagrams to communicate construction phases, timelines, and infrastructure changes.


These visuals translate complex planning information into clear, digestible formats that support both public understanding and stakeholder communication.

Role & Contributions

  • Designed and produced outreach materials across print, digital, and environmental applications for Waterfront Seattle, a large-scale civic infrastructure initiative


  • Extended and applied established brand guidelines across a broad range of public-facing communications while maintaining consistency and clarity


  • Created maps, diagrams, and infographics that translated complex infrastructure and construction information into accessible visual communication


  • Developed signage and wayfinding graphics designed for real-world public environments, prioritizing usability and immediate comprehension


  • Designed mailers, digital assets, and outreach materials that supported community engagement initiatives and public awareness throughout multiple phases of the project


  • Collaborated closely with project managers, stakeholders, and communication teams to ensure accuracy, clarity, and alignment across all materials


  • Contributed to stronger public understanding and trust by transforming detailed infrastructure information into cohesive, user-focused communication systems

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