Seasonal Marketing


Giant Eagle

A series of gift card and marketing designs created to support Giant Eagle’s seasonal and promotional campaigns.


These pieces focus on elevating everyday offers through refined typography, rich food photography, and a clean, modern interpretation of the brand—bringing a sense of warmth, quality, and approachability to each customer touchpoint.

Defining Project Goals

Create a scalable system of gift card packaging that transforms promotional materials into elevated, giftable products.


The approach balances seasonal storytelling with brand consistency—ensuring each design feels distinct while remaining part of a cohesive visual system.


By focusing on fresh food imagery, refined typography, and thoughtful composition, the designs position the cards as desirable gifts rather than simple transactions.


Customer insights and marketing data informed creative direction, aligning visual design with real-world gifting behaviors.

Design Approach

To transform promotional materials into giftable products, the design approach focused on elevating everyday food moments into something more intentional, thoughtful, and visually appealing.


Food-First Storytelling
Using rich, appetizing imagery to create an immediate emotional connection—reinforcing freshness, and quality


Seasonal Expression
Adapting color, tone, and composition to reflect seasonal moments, allowing each design to feel timely while remaining part of a cohesive system


Refined Simplicity
Using clean layouts and minimal typography to create a polished, gift-worthy aesthetic that enhances perceived value and keeps the focus on the product

Seasonal Mailer

This seasonal mailer extends the same visual language—combining rich food imagery, warm holiday tones, and refined typography to create a cohesive brand expression.


It reinforces a consistent seasonal identity across touchpoints, illustrating how the visual system scales across formats to support a unified campaign experience.

Role & Contributions

  • Developed concepts that elevate promotional materials into giftable experiences through refined typography, composition, and food-driven imagery

 

  •  Established a flexible design approach that adapts across holidays, seasonal moments, and everyday occasions while maintaining brand consistency


  • Applied customer insights and marketing data to inform creative direction and enhance relevance and appeal


  • Extended the visual language across additional campaign materials, including a seasonal mailer, reinforcing a unified brand experience across touchpoints