DESTINATION HOTELS AND RESORTS
Branding transitions present unique challenges such as reinforcing the familiar while moving towards the new. This challenge was met with transitional branding solutions for a major downtown Seattle hotel, undergoing an exciting $25 million renovation. Digital presentations, enhanced photography, print materials, project displays, internal and external signage, and way-finding signs were crafted to create a cohesive, consistent package with a confident, reassuring look and feel for hotel guests every step of the way.
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