A VISUAL DESIGN STUDIO

VISUAL SYSTEMS & BRANDING

THE BIG PICTURE:

The heart of an effective visual system is a strategically crafted logo; yet the brand extends much further beyond the logo itself. Every visual element your audience encounters, conveys a message and tells a story. Logo design is the process of creating a mark that represents your business. Branding is the process of communicating your message, image and benefits to your target audience. Your brand is more than a digital or printed image; it is an impression that resides in the memory of your audience.

 

THE DETAILS:

The logo design process begins with an evaluation of your goals for your business. Among many factors, you will need to consider who your customers are, and even more importantly, who you would like your market to be. The design strategy will be tailored to resonate with your target audience.

 

The logo becomes the springboard for your entire brand. Typically a logo will be a two or three color image. Once the logo has been designed, a complimentary color palette can be established. In addition, fonts and other graphical elements become integrated into the visual system. This visual system is carried throughout your website, print material, signage, and even social media, in order to create a consistent message.

 

The next key step will be to develop a clear road map for your branding strategy. Once your new logo, color palette, and visual themes have been established, the brand is summarized  into a comprehensive document, outlining the details of your visual system. This acts as a compass, to guide your marketing strategy. This reference piece includes logo, usage, fonts, primary and secondary color palettes as well as photography and illustration styles.

 

THE RESULTS:

A great brand will draw customers in by telling your story in a clear and concise manner. In addition, the benefits of a great re-brand will help your staff and associates to see your company in a whole new way, by providing a clear vision and streamlined design theme. An effective brand connects the heart of your business with the mind of your customer, creating trust and fostering loyalty.

LOGO & BRANDING PROJECTS:

VISUAL BRANDING PROCESS

REVIEW AND PLANNING

Dolejsi Design will work with you to evaluate your marketing needs and to help define your project goals. We work together to develop a plan for creating a cohesive visual system that resonates with your target audience.

CREATIVE

After delving into strategic planning, Dolejsi Design works to create solutions to match your goals. Creative expertise transforms your brand into into one with competitive advantage and customer loyalty.

PRESENTATION

Following the initial design process, the recommended options are presented. This is your opportunity to provide feedback. The client is always considered a vital part of the design team, and your feedback and ideas are highly valued.

EVALUATION

Once you have provided feedback, we make revisions, fine tune, and provide a “final draft” to be approved before production begins. Our customers can look forward to being fully engaged in the creative process.

PRODUCTION

Upon final approval of creative, files are meticulously prepared for print, web or other media usage—working with printers, sign companies and other technical experts to ensure your project is produced to spec with high quality and craftsmanship.

 

BRANDING GUIDELINE

Once your new logo, color palette, and visual themes have been established, your visual brand is summarized into a comprehensive document, outlining the details of your visual system. This acts as a compass, to guide your marketing strategy. This reference piece includes logo, usage, fonts, primary and secondary color palettes as well as photography and illustration styles.

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VISUAL SYSTEMS & BRANDING

VISUAL SYSTEMS & BRANDING

VISUAL SYSTEMS

& BRANDING